Weekly Audit PPC Tool

Data sources & account targets

Check the audit window (date button, top right), then add this period’s files

Bulk file RequiredXLSX · SP/SB/SD + search terms + placements Business report RecommendedCurrent period · child ASIN detail · enables TACOS Business report (prior year) OptionalSame period last year · enables YoY in the report

Run the auditAdd the bulk file to start

Account goal

Primary goal / target KPI

Target ACOS (%)

ACOS ceiling (%)

Target TACOS (%) · optional

Prior year ad data

Enter last year’s ad totals for the same period to enable YoY comparison.